The best social media channel for connecting with and promoting to other businesses is LinkedIn.
Make your LinkedIn content memorable to persuade companies to work with you.
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LINKEDIN ADS
LinkedIn is not merely a social network aimed for business users. Rather, it should be viewed as an online network of influential people all over the world.
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4 Types of LinkedIn Ad Campaigns to Reach Your Audience
Sponsored Content
These are ads which promote content. Using special links, they can be posted on LinkedIn, your blog, your website
Sponsored Messaging
These Ads can be used to send personalized messages to directly into the inboxes of LinkedIn members.
Text Ads
If you're familiar with Google Ads, or you’ve created an ad on another social network, then you already know how LinkedIn Ads work.
Dynamic Ads
These ads incorporate personalization in order to really connect with your target audience.
WHY LINKEDIN ADS?
- It lets you interact and share your business with professionals who may be interested in your products or services.
- You can have a business card and resume that’s online so that various prospective clients, business partners and customers can learn more about you and get connected with you.
- It helps you endorse and recommend the USP of your business.
- A dedicated tracker will help you keep a track on the performance of your ads. You can measure the conversions and other statistics from your ads.
- You can publish your blogs and articles on the platform. This will make your content accessible to LinkedIn users worldwide, thus, increasing your credibility and authority.
- The best part about it is its Inmail service that allows us to send emails to our connects even if you do not have email IDs.
- As per the market study, LinkedIn is the no. 1 platform for business to business lead generation.
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